With just a week for the release of Rajinikanth’s Kabali, the makers are going all out to cash in on the superstar’s popularity.
From planes to telecom companies to T-shirts, mobile cases, coffee mugs and innovative posters, Brand Kabali is spreading like wildfire.
One of the first to announce an association with Kabali was AirAsia, the low-cost Malaysian airline, who will ferry fans from Bengaluru to Chennai to catch the premier show on the day of release — July 22.
The special flight already has Rajinikanth’s image from the film.
Priced at Rs 7,860, the package will be inclusive of the flight ticket, movie ticket, an audio CD, breakfast, lunch and other Kabali merchandise.
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